Advertising Campaigns | Creative Concept

 

The path that we follow in order to create an advertising campaign is:

 

 

Briefing

 

Via client meetings to compile detailed and ample information of the product or service characteristics that you intend to advertise.

 

 

Brainstorming

 

To gather ideas of the objectives, goals and methodologies of the development and application of the advertising campaign.

 

 

Budget

 

Establishing the Budget that will be dedicated to the production of the advertising campaign.

 

 

Target Definition

 

Determining the media in which the Advertising Campaign will be announced to develop the Media Planning.

 

Establishing both the length of the campaign and the calendar dates in which it will be launched.

 

Analyzing and deciding on the most convenient creative concept for you to use.

 

 

Proposal

 

Based on the Planning of the advertising campaign, we will develop a Story board of the ad, in which the product presentation, characters, predominant color, designs, sounds, voices, etc., will be selected.

 

 

Development

 

Once the project is approved, we will make the production and post-production of the ads of the campaign.

 

 

Exposure

 

According to the insertions calendar, we will begin the Branding and the exposure to media.

 

 

 


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